Videos are not a new development in the corporate training industry. In fact, training video has been used since employers realized they have a strong incentive to help employees learn. Videos combine visuals and audio, engaging multiple senses to promote learning. They save time and money because a business doesn’t need to hire an instructor every time they want to hold a training seminar. Videos give employees more control over the training process, inspiring them to put forth their best efforts. All of these reasons why video is so effective have been known for years. 

The bigger question isn’t what makes video so effective but why creating a corporate training video has stagnated. Once upon a time, instructors would record live lectures on a camcorder and play the resulting VHS tape for a group of employees. DVDs and cloud storage have replaced VHS tapes, but many companies are still creating training videos by recording content to play back later with minimal quality control or editing options. They aren’t thinking of the unique needs of their learners, shy away from innovation, and assume that it’s somebody else’s responsibility to make training worthwhile for their team.