SUCCESS STORY

NBC Universal

Echo360 delivers fun interactivity and technical know-how to our events. The Echo360 team makes me feel confident with their training and on-site support.
Ashley Malinias
Trade Marketing
NBC Universal
NBC Universal
Customer
About
NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service.
MARKET
Corporate
Echosystem Solution
PointSolutions

Entertaining Events with Echo360

NBCU began using Echo360 technology for client events and has continued to use Echo360 solutions to execute exciting, engaging content. By incorporating PointSolutions, everyone at the event gets to take part. Whether the audience chooses to engage through clickers, a laptop, or even their mobile phone, Echo360 technology helps NBC Universal get feedback they can use while promoting partner activation.

Echo360's e3 Formula in Action

While designing events for partners from around the world, NBCU needed to add an interactive element to presentations that would help attendees stay engaged. NBCU selected PointSolutions as an elegant solution that was both user- and admin-friendly.

Equity

As with all other solutions within the Echosystem, one of PointSolutions’ missions is to increase equity in education — and that starts with inspiring communication. PointSolutions provides all event attendees, whether in-person or remote, with a simple, accessible way to participate in programming decisions and provide useful feedback to NBCU.

Engagement

Echo360 technology provides ample opportunities for partner activation, whether that’s through a live poll during a presentation or a game of trivia. PointSolutions’ live polling offers an easy way for clients to share their thoughts and be present during presentations. And as attendees make their opinions known, speakers can use that info to guide their presentations.

Evidence

NBCU currently uses Echo360 technology to get client feedback on improving partnership offerings and gaining insight into the programming decisions clients are most interested in. And it works: Event participants say meetings are 87% more engaging, 63% more motivational, and 73% more effective when Echo360 response technology is involved! Giving people a simple way to share their thoughts is key to helping NBCU develop stronger partnerships.

3 Key Takeaways

Personalize Your Presentations

Without a way to communicate effectively with the audience, many presenters choose to use a boilerplate presentation with no room for adjustment. Echo360 technology offers audience appeal with an easy way for participants to really participate. For example, you can find out what your audience already knows — and where they want to go. This lets you fine-tune your presentation to your audience’s present knowledge and future needs more effectively.

All Feedback Really is Good Feedback

While we all love to hear how well we did, it can be much harder to receive negative feedback. But as we know, constructive criticism is just as valuable as positive feedback. PointSolutions lets attendees share their opinions anonymously, encouraging them to be honest so you can make programming decisions you can trust.

Make it Entertaining

NBCUniversal knows that, even when content is about entertainment, presentations that are too information-heavy aren’t always entertaining. Add some audience appeal to your talk with Echo360 solutions that let you insert moments of levity through gamification. Gamification is one of the most effective ways to increase engagement — in fact, more than 80% of people find game-based learning more engaging.
Related case studies

Rockefeller Plaza, New York

NBC Universal