About Echo360

Reston, VA

The Marketing Manager will assist with digital marketing campaign execution and the management of marketing infrastructure, operations, metrics reporting, and content curation. The Marketing Manager maintains responsibility for marketing technology implementation and training, maintenance and optimization of existing systems as well as campaign enablement and performance reporting.

Reports to: Director, Digital Marketing

• Be the Marketing department’s Hubspot and Salesforce administrator
• Coordinate with Sales, Customer Success Operations and Marketing teams to ensure successful system and process integration
• Work with the Director of Digital Marketing to create and execute new marketing campaigns to drive and deliver qualified leads
• Manage our key marketing reports and dashboards with the goal of maximizing leads and conversions and standardizing best practices across both marketing and sales
• Create emails, landing pages, forms, lists, workflows and reports in Hubspot; performing A/B testing on email nurture and other demand generation campaigns
• Support and coordinate webinars and sales demo campaigns through the ON24 platform
• Protect, maintain, and enrich the integrity of the marketing database. Establish a process to conduct routine cleansing of data, maintain health of email lists
• Social Media marketing support for Facebook and Linkedin
• Help in generating content for use in marketing channels such as blog posts, social media posts, and emails
• General marketing support as needed

• Bachelor’s degree in marketing or other field with relevant work experience
• 2-4 years of digital marketing with marketing operations experience
• Experience with Hubspot (or other marketing automation tool) and Salesforce
• Experienced writer of B2B content
• Highly organized and detail oriented
• Experience in B2B software or tech industry (preferred)
• Understanding of marketing funnel metrics and lead lifecycle processes
• Must be analytical and data driven with strong skills in Excel
• Discipline to hit tight deadlines and manage your projects from concept to completion
• “Work hard, play hard” attitude consistent with growth company culture

Echo360 believes that improved outcomes start with great moments in the classroom. Echo360 powers the modern classroom experience by pulling content, lectures, social learning tools and resources into one connected environment allowing students to seamlessly interact in traditional, hybrid or online classes. Echo360 captures these interactions and provides real-time learning data so instructors can see what’s working and what’s not and intervene proactively to improve outcomes. Today, Echo360 technologies are used by over 3 million students in 8,000 classrooms at 600 higher ed institutions across 30 countries.

Echo360 offers exceptional benefits including medical, dental, vision, life & disability insurance, and three (3) weeks of paid vacation plus floating and personal holidays and sick days

Echo360 helps higher education, companies and professional associations improve student success by driving deeper engagement with classroom and event content. Echo360 combines the industry-leading video platform with engagement tools, assessment and analytics to generate improved learning outcomes during class sessions and provide students 24/7 access to classroom discussion, presentation materials, and the recorded lecture itself. Our employees take pride in their consistent application of innovation and best practices and their ongoing dedication to the highest standards of software quality.

Echo360 is an equal opportunity employer. We encourage all qualified and motivated individuals to apply.

Reston, VA

We are seeking an experienced project manager with excellent client relationship skills to join Echo360’s continuing education division. This team provides services to enable associations and other organizations to digitally capture lectures to create content that can be marketed and distributed to a broader audience. In addition, Echo360’s platform provides the ability to combine testing, assessment, engagement and outcomes to enhance content and provide the opportunity for participants to obtain continuing education credit.
The successful candidate for the Project Manager/Client Relations Manager role provides project management skills to schedule, provide logistics and support the staff in capturing lectures nationwide.  In addition, this individual will coordinate marketing services associated with marketing the digital media and coordinate testing and quality control for this effort.

Reports to: SVP, Continuing Ed Operations

• Create detailed project plans covering all services (marketing, logistics, development, data import and implementation)
• Translate project plans into Basecamp and Jira for tracking and managing progress
• Interface with cross-functional teams to gather requirements, create tasks and timelines, and then manage fulfillment
• Interact with the clients in all levels of project management to understand their requirements and translate these into an actionable set of activities.
• Provide Tier 2 support for escalations from the Customer Support Specialist
• Support the sales team for both new business and existing clients

• A minimum of 5 years of professional, client-facing work experience including a minimum of 2 years in project/implementation management, preferably within a technology environment
• Experience working with clients in all levels of management
• Experience working with associations is strongly preferred
• Experience working in the healthcare industry and online education is a plus
• Self-starter able to work both independently and within teams
• Attention to detail to ensure all tasks across clients are completed
• Multi-tasker, able to work in an environment with changing deadlines and shifting priorities
• Excellent verbal and written communication skills
• Prior experience with Jira and Basecamp (or similar tools)
• Looks for ways to improve current processes and defines new workflows
• Comfortable managing cross-functional teams in a matrix organization
• Able to work in our Reston, VA office during business hours
• Strong presentation and software demonstration skills
• Experience in commercial, non-federal position
• Willingness to travel up to 25% including over weekends

Echo360 helps higher education, companies and professional associations improve student success by driving deeper engagement with classroom and event content. Echo360 combines the industry-leading video platform with engagement tools, assessment and analytics to generate improved learning outcomes during class sessions and provide students 24/7 access to classroom discussion, presentation materials, and the recorded lecture itself. Our employees take pride in their consistent application of innovation and best practices and their ongoing dedication to the highest standards of software quality.

Echo360 is an equal opportunity employer. We encourage all qualified and motivated individuals to apply.