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Is Video the New Textbook?

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This question was explored during a recent webinar presented by Pauline Farrell, Executive Manager of Blended Learning Solutions, at Box Hill Institute in Australia, as she shared the Institute’s journey toward creating a more personalized and customized learning environment for their TAFE students.

About four years ago, Box Hill Institute took a very strategic approach to blended learning and what they’ve accomplished in this time – with a relatively small team and amid tight budgets – is impressive. Equally impressive was the fact that they involved students from the beginning and have given them a voice along the way as the Institute’s blended learning system continues to evolve.

Pauline shared how she and her team have used analytics and insight into the types of learners their students are – bodily/kinesthetic, highly visual, highly musical and highly social – to refine their blended learning system and to determine the products they need to either develop or purchase to meet students’ learning needs. One thing Pauline’s team heard from students was that they wanted video. So the Institute turned to Echo360.

As much of their coursework moves online and to mobile, the Institute is using Echo360 to make “video king.” The Institute will be the first TAFE to be part of iTunesU in Australia and they’ll be using Echo360 to publish large volumes of video. If current predictions about the ubiquity of video hold true – within two years, 95% of content on the Web will be video based – then Box Hill Institute is well on their way to meeting a critical need for their students.

A couple of times during the webinar Pauline stated that they didn’t operate with a “Field of Dreams” mentality – if you build it, they will come – when developing their blended learning system. By involving everyone throughout the process and getting all stakeholders on board before launching, the Institute built a system that students and instructors are actually using.

So, back to the question: is video the new textbook? According to Pauline it will only be if:

  • Educators put as much time into video as they did into books. The content also has to be in digestible amounts.
  • Video is integrated to meet the needs of multiple learners.
  • Video is an integral part of the overall strategy to meet the needs of VET learners – flexible, just in time, workplace-based and authenticated.

Our thanks to Pauline for sharing her best practices; to Maria Spies, Director of Educational Technology and eLearning at Navitas, for moderating; and to all who attended. If you missed the live event, we encourage you to access the archived webinar here.

Are you ready to make the leap from textbooks to video??

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